Richard Zannino, promoted yesterday from COO to CEO of Dow Jones, effective February 1, arrives at a time when the company faces a series of formidable challenges, writes Jon Friedman, media analyst
at MarketWatch, an online site owned by Dow Jones. "Zannino takes the reins at a disquieting time for large media companies," says Friedman. "He must find a way to raise Dow Jones' stock price
during a period when mainstream media companies are largely out of favor with investors. To the great frustration of media CEOs, Wall Street has remained skeptical about the sector's growth
prospects." Among Zannino's chief challenges will be to "extend the power" of DJ's most prestigious product,
The Wall Street Journal.
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