• by Ray Schultz , January 9, 2023

Time has named Sadé Muhammad as chief marketing officer, the first time the brand has named a CMO since 2018, when it became an independent company. 

Muhammad will oversee Time’s integrated marketing, customer success, branded content, and communications and its new impact division.

The appointment takes place as Time enters its centennial year.

Muhammad previously served at Forbes, where she founded the title’s Representation & Inclusion Practice. This is a B2B ad business that encourages marketing partners to broadcast DEI as an underpinning to their  growth strategy.

 “As Time enters a pivotal moment in its 100-year history, Sadé’s background as a marketer, trained journalist, and changemaker makes her the perfect person to lead Time as our Chief Marketing Officer,” states Time CEO Jessica Sibley.