With the hope of gaining more readers for its print edition, TheWashington Post has inked a deal that will bring its voice to local radio. Washington Post Radio will be a
joint venture with Bonneville International Corp., a Salt Lake City-based company that owns radio stations around the U.S. At first--beginning in March--Post Radio will be heard exclusively in
the Washington, D.C. market. No word on if or how it will expand. "This is a wonderful opportunity for The Washington Post to encourage the radio audience to read more of the
newspaper," said Boisfeuillet Jones Jr., publisher of the Post.
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