PR platform Cision has named Cali Tran as chief executive officer.
Tran replaces Brandon Crawley, Platinum Equity managing director, who has been serving as interim CEO since the acquisition of Cision by Platinum Equity in 2021.
Previously, Tran held executive leadership positions at Centerfield Media, Vericast and Valassis.
In addition, Tran was recently appointed president and CEO of Brandwatch, a Cision company that offers an enterprise media analytics suite. Earlier, Tran was part of the seed stage team at Ancestry (acquired by Blackstone for $4.7B in 2020). And he was a co-founder of Agilix Labs.
Cision, which delivers press announcements to journalists as one of its tasks, seeks to provide “a holistic, omni-media view of market intelligence to the most progressive market leaders across all essential global industries.”
Tran continues that the “persistent evolution of markets, media and social conversations makes it more important than ever that organizations and brands have real time visibility into consumer, stakeholder and media intelligence. Equally essential is having the ability to understand the conversations and take action toward desired outcomes.”