The Reader's Digest Association, which has had not much to crow about lately, seems to have a slammed a home run with
Every Day With Rachael Ray, its new bimonthly food magazine.
Every
Day which launched in October, will raise its rate base--for the second time--with the October/November issue, from 450,000 to 750,000. "The consumer demand for this magazine has exceeded our
expectations," said
Every Day publisher Christine Guilfoyle. "Rachael's message clearly fills a need for a food lifestyle magazine that addresses how people really live." Rachael Ray, a Food
Network personality, has also experienced tremendous success with her cookbooks, especially in the last year.
Read the whole story at Mediaweek »