• San Jose Mercury News , Monday, January 9, 2006 10:45 AM

Larry Kramer, the CBS News vet who recently took command of CBS Digital Media, says in an interview with the San Jose Mercury News that the network's online assets, collectively, are essentially the equivalent of a "cable outlet." Noting that the audience coming to CBS.com and CBSNews.com is 15 years younger than the audience for the "CBS Evening News," Kramer says these demos suggest a need for a markedly different approach online. Excerpts:  "I think people definitely want judgment ... in the newsgathering....  I don't think anyone, honestly, will watch an hour-long show on a cell phone....  Yahoo! is further down the road [than Google on building its own news staff]....  Google [could eventually buy] CBS.  They've got that kind of money. [But] that hasn't gone well historically with technology firms."

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