IHOP is planing to add a third virtual brand,
a chicken tender concept called Tender Fix. "IHOP’s two other virtual brands, Thrilled Cheese and Super Mega Dilla,
are in over 1,200 restaurants and have helped IHOP expand its reach and attract new customers," per
Restaurant Dive. "
Virtual brands are helping drive IHOP’s off-premise business,
which made up about 22% of sales during the fourth quarter."Read the whole story at Restaurant Dive »
