• by Ray Schultz , May 9, 2023

The Atlantic has named Tyler Watson as executive vice president of marketing.  

Previously, Watson was global VP of production and activation at Condé Nast, where he led a team that delivered over 800 marketing campaigns.

Watson will oversee commercial marketing at The Atlantic, including creative strategy, brand marketing, the creative studio Atlantic Re:think, and Atlantic Insights, the publisher’s marketing research division. 

“Tyler has worn many hats in his career and has tremendous experience across all aspects of our business, with an incredible track record of creating and delivering unique ideas at brands including Vanity Fair, The New Yorker,WIRED, GQ, Vogue, and Teen Vogue,” says Alice McKown, publisher & chief revenue officer of The Atlantic.