• Ad Age, Monday, January 16, 2006 11:01 AM

The National Association of Television Programs Executives wants its annual conference to regain its role as America's top media content marketplace after years of erosion, and is banking on emerging media to do so. NATPE '06, which kicks off next week in Las Vegas, has an agenda chockfull of emerging media content issues ranging from mobile to digital rights management, not to mention media buying and planning. The positioning of this year's conference is reminiscent of NATPE's refocusing in the late 1990s, the last time new media platforms were hot and threatening to crowd out NATPE's traditional TV programming base.

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