Given a choice between paying for ad-free content, or receiving it for free and with ads included, most consumers would opt to pay a fee. That's the surprising conclusion of a new study conducted by
Starcom USA in response to the trend toward on-demand and downloaded media platforms. Nearly 70 percent of the 1,000 respondents to Starcom's poll said they would rather download ad-free content.
Were they to receive ad-supported content, most consumers would prefer to pay less. Other recent studies have indicated the opposite: That a majority of consumers would prefer ad-supported
downloads.
Read the whole story at Mediaweek »