Airbnb "aims to tap into [the] global pop-culture moment" with several recent "celebrity stunt-marketing listings," including the Barbie Dreamhouse -- and Gwyneth Paltrow's Montecito, California home,
tied to her Goop brand. Those listings are designed to establish Airbnb "as a high-end, luxury good while being a ballast for the brand’s yearslong push into establishing its image to be as
personal and human as possible," per
Fast Company.Read the whole story at Fast Company »
