Jollibee, one of the world’s largest QSRs with over 1,600 global locations and close to 100 domestically, recently announced its 25th anniversary in the U.S. with food deals, limited-edition merchandise and “Joy Drops.”
Food bundles for $25 to commemorate the anniversary include a 12-piece Chickenjoy Bucket, two sets of a one-piece Chickenjoy combo with Jolly spaghetti, soft drink and a pie and Three Chicken Sandwich Combo Meals with a soft drink and side of fries.
Limited edition merchandise available in store and online includes apparel such as T-shirts, tote bags and bucket hats.
"Joy Drops” are “tokens of happiness that will (be) shared with followers across social media platforms and in real-life settings.” The tokens include digital vouchers, exclusive merchandise, product bundles and a meet-and-greet with the brand's mascot. And one Joy Drop winner will receive an all-inclusive trip to the Philippines, where Jollibee is based.
Jollibee Foods Corporation, Asia's largest restaurant group and Jollibee parent company, has issued a new pledge to shift to using only cage-free eggs across all its global operations. The company has made the commitment in the U.S. to using 100% cage-free eggs by 2025, and internationally by 2035.
Jollibee Foods Corporation's pledge comes on the heels of similar commitments made by close to twenty other prominent Philippines-based food and beverage groups since the start of last year, including 75% of hospitality groups in the country, according to a release from the nonprofit Lever Foundation, which worked with Jollibee to make the transition to cage-free eggs over the past eighteen months.
The Jollibee Group also recently launched a global sustainability agenda named “Joy for Tomorrow,” which aims to strengthen the company's commitment to sustainable business practices.