Capitalizing on the 20th anniversary of the family-favorite holiday classic film “Elf,” Krispy Kreme has partnered with Warner Bros. Discovery Global Consumer Products for the first-ever “Elf” Doughnut Collection.
The boxed set, available at Krispy Kreme stores beginning Nov. 24, contains three new limited-edition items, all version of the Original Glazed Doughnut. The Buddy Snow Globe Doughnut dips the original in sugar cookie light-blue icing and white sprinkles, and tops it with a chocolate “Elf” piece. The Buddy Makes Breakfast tops the original doughnut with cake batter spaghetti buttercream, colorful milk chocolate candies, sprinkles and a maple drizzle. The Christmas Lights dips it in rich chocolate icing drizzled with green icing, topped with rainbow sprinkles and a chocolate “Elf” piece.
The collection also includes the return of Krispy Kreme’s Santa Belly Doughnut, which contains a Cookies & Kreme filling, dipped in red icing and decorated with Santa’s belt and a belt buckle candy piece.
The collection is served in a limited edition “Elf”-themed dozen box.
“Our new ‘Elf’-inspired doughnuts honor memorable moments from the movie … and embody its fun and festive spirit,” said Dave Skena, global chief brand officer for Krispy Kreme. “Smiling is Buddy the Elf’s ‘favorite,’ and ours, too. We know our fans are going to smile a lot when they spread holiday cheer to family and friends all season long with (the collection).”
The chain will also offer a six-pack of the “Elf” collection delivered daily to select grocery stores, including Walmart, Kroger, Food Lion, Publix, Stater Brothers and Wakefern.
Additionally, Krispy Kreme is bringing back its annual “Day of the Dozens” beginning Dec. 12, which offers guests a dozen Original Glazed doughnuts for $1 when they purchase any dozen at regular price in shop, drive-thru, or online for pick-up or delivery. The chain is also offering holiday beverages such as the Sugar Cookie Latte and Ghirardelli Hot Chocolate.