• by Ray Schultz , January 11, 2024

Hearst Magazines has named Lindsay Horrigan as senior vice president, consumer growth officer, a new position at the company, starting Jan. 29.  

Focusing on digital customer engagement, Horrigan will be tasked with driving growth in such Hearst revenue streams as subscriptions, membership operations, commerce and licensing.

Previously, Horrigan served as chief marketing officer of Perigold, Wayfair’s luxury home décor marketplace, and the Birch Lane brand. Horrigan has also been the global head of consumer marketing and general manager of subscriptions at Bloomberg Media. 

“Lindsay is a results-driven leader with an impressive and diverse background in building and monetizing audiences,” says Debi Chirichella, president, Hearst Magazines, who made the announcement. “Her innovative approach to engaging consumers and strong business acumen will play a critical role in our long-term growth strategy.” 

Hearst Magazines’ print and digital content reaches 150 million readers and site visitors per month.