• Ad Age, Wednesday, February 1, 2006 11 AM

 Jack--the DJ-less, long-playlist radio format--may be the hottest thing in radio right now, but another format has suddenly got the attention of ratings-eager programming chiefs in many U.S. cities.  It's called reggaeton, described as a mix of Latin influences with Jamaican reggae and hip-hop. According to Ad Age, a number of radio stations have recently flipped to the reggaeton format and the results have been impressive.  Moreover, a number of station networks are refocusing on reggaeton music and creating special reggaeton shows.  ABC Radio and the Latino Broadcasting Co. are both producing new reggaeton programs to showcase the music's rising stars.  There's been some controversy about the violence-themed music of some reggaeton recording artists, but that apparently has not cooled enthusiasm for the format in the radio community.

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