• by Steve Smith , Staff Writer @popeyesm, February 12, 2024

As polarization of the electorate seems to escalate, political campaigns engage in an existential question. Can media move minds…and votes anymore? At last month’s Marketing Politics event in Washington D.C., Kentucky Governor Andy Beshear’s Campaign Manager Eric Hyers outlined how locally focused messaging, careful data analysis, and targeting helped drive a Blue candidate’s re-election in a deep Red state. The win also demonstrated the simple power of a heartfelt, authentic campaign ad…that didn’t even include the candidate.