• N.Y. Observer, Thursday, February 2, 2006 11 AM

Going where other brands have gone before him, Rolling Stone founder Jann Wenner is working on plans to open The Rolling Stone, a Hard Rock-style hotel and casino in Las Vegas, probably in 2008. Gabriel Sherman of the New York Observer reports that Wenner's hotel, which is being planned in conjunction with a major developer and would be part of a $500 million retail project, would be built on Harmon Avenue, in the neighborhood of the new Planet Hollywood Resort & Casino, the new W Resort and Casino, and George Clooney's upcoming Las Ramblas casino. How would The Rolling Stone be different from, say, the nearby Hard Rock?  "It would be acoustically perfect," a source familiar with the project tells the New York Observer.  "Instead of people in the twilight of their career, in theory, they'll book everyone from Kanye West to U2....  This is about big money and big acts."  Jann Wenner, who heads magazine publisher Wenner Media and seldom speaks to the press, has not publicly commented on the Las Vegas hotel-casino project.

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