• by Ray Schultz , March 27, 2024

The Financial Times has debuted a generative AI feature that will allow subscribers to ask questions and get answers based on FT content. 

The tool, now in beta, is available to a select number of FT professional subscribers. As part of the FT professional offering, it combines the FT’s internal search capabilities with a third-party large language model, the FT says. 

The solution “will help our subscribers make confident strategic and commercial decisions quickly by getting answers rather than search results,” says Nick Fallon, managing director of FT Professional. “It’s a perfect complement to the broader, in-depth offering our readers expect from FT news products.”

“The FT has a strong track record of embracing the disruption of technology, from the arrival of the internet to the mobile revolution, and now AI,” adds Lindsey Jayne, chief product officer for FT.

The FT professional capability equips nearly 8,000 business, government and educational entities with features that make FT journalism more personalized and actionable, the FT adds.