• WWD.com, Tuesday, February 7, 2006 11 AM

Fashion magazine Elle is putting its green foot forward with its May issue. Acknowledging that a number of its editors feel strongly about environmental issues, Elle's May number will be printed on recycled paper and be guest edited by well-known environmental advocate Laurie David.  Aveda will help defray the costs of the paper.  The editors of Elle got to know David, according to its editor in chief, when they wrote about her several months ago. Most, but not all, of the special issue will be devoted to green topics. "I think [an entire issue about eco-friendly subjects] would bore our readers to death," says editor Roberta Myers.  Still, it's a gamble ("a little freaky," in Myers' words), and Elle is not making any promises about doing this sort of thing again. Laurie David, wife of writer-actor Larry David, is a trustee of the Natural Resources Defense Council and, in her public role as an advocate for the cause, has emerged as a celebrity in her own right.

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