• Ad Age, Thursday, February 9, 2006 10:45 AM

In a decidedly boastful mood, Comcast CEO Brian Roberts yesterday said that advertisers who find high-flying Google appealing because of its ability to deliver information and advertising to a sharply targeted audience ought to adore Comcast as well, especially now that the cable giant has completed the buildout of its video-on-demand platform. "We can work the TV model into that targeted, just-what-people-want world," Roberts told an audience at the McGraw-Hill Media Summit in New York. "For an advertiser? Hello ... you want to be talking to us." Roberts said Google and other companies have contacted Comcast because of the company's ability to reach niche audience via its VOD offerings. He did not elaborate on the nature of his conversations with Google. Finally, Roberts told his industry audience that Comcast will be able to take VOD "benefits from... 9 million customers to all 25 million customers [pending acquistion of Adelphia's assets] with most of it at no cost."

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