• by Ray Schultz , Columnist, June 25, 2024

Bloomberg Businessweek has been relaunched with a premium monthly print magazine and an enhanced daily digital experience. 

The change, effective Tuesday, reflects “our company’s commitment to a brand that has always meant excellence in reporting and creative storytelling on the big issues that shape the business world,” says Michael R. Bloomberg, founder of Bloomberg L.P. and Bloomberg Philanthropies. 

For starters, the monthly print magazine will be printed on a higher-quality paper stock, with an increased page count: the debut issue has 120 pages. 

The front part of the book will include long-form feature stories, including profiles. The cover story of the July issue is an interview with LVMH chairman and CEO Bernard Arnault, reputedly one of the world's richest people.

Also presented in the July issue are a probe by Matt Campbell and Annie Lee into fatal accidents and environmental degradation at a nickel mining factory in Indonesia that supplies a key component of electric vehicle batteries. And, there is a profile of Jeff Yass who heads the Susquehanna trading firm.  

In addition, there are more than 30 advertisers in the July print issue including Gaggenau, Polestar, Turkish Airlines, Vacheron Constantin and UBS. All these advertisers are also integrated in Businessweek via its partnership with Apple News+. 

The daily newsletter has also been redesigned and renamed Businessweek Daily. The audience has grown by 7% in 2024 and by more than 26% since it went from weekly to daily in December 2022.

Businessweek can be accessed on the Bloomberg Terminal, Bloomberg.com, the Bloomberg app and Apple News+.

“The relaunch builds on an audience-first business strategy that fosters deeper engagement, so we can better understand and grow our base of nearly 600,000 digital and print subscribers,” says Karen Saltser, CEO, Bloomberg Media. “Our advertisers also want a more substantive connection with that audience and will benefit from the evolution of the Businessweek brand.” 

The brand will also continue to offer the daily audio show on radio and in podcast form, which has 1.1 million monthly downloads. And the Bloomberg Originals mini-documentary series will continue in video. 

Michael Bloomberg adds that the relaunch marks “the beginning of a promising new chapter for the magazine and its sophisticated audience of readers, and in a business landscape that is more dynamic, interconnected, and fast-moving than ever, it's the latest way we are working to give our customers the knowledge and insights they need to stay ahead of the curve."