• Newsweek, Monday, February 13, 2006 10:49 AM

Les Moonves talks to Newsweek this week about how a liberated CBS, operating free of the "old" Viacom's institutional constraints, will be a profit-making machine. Excerpts: "As we look into the bold new world of new media, we're trying to jump in in a big way. We are a first-rate content company, and we're looking at how to utilize that content in a hundred different ways... More and more people want their content when they want it.... We're talking to [iTunes]. And I'm sure before too long we will be involved with them.... Google is a very forward-minded company, and we think they have a lot of good ideas on how to increase revenue for [us, especially when it comes to the company's auction-based advertising model].... I don't think the network is a network without an evening newscast. It's our job to reinvigorate the franchise. The average age of the news viewer is a little bit old, and we want to make it a bit younger."

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