• by Steve Smith , Staff Writer @popeyesm, July 26, 2024

Allying with sports teams and arenas is a time-tested branding tactic. But in the case of Chef Merito's relationship with the L.A. Dodgers, the alliance included much more than logo swaps. The seasoning and sauce brand is literally baked into the Dodger experience. Think ballpark Carne Asada French Fries or Tacos. The team's official seasoning can not only been seen but tasted everywhere.

Lauren Coruhedo, Chef Merito’s Head of Marketing joined our recent CPG Brand Insider Summit, but we didn’t get the chance in that context to discuss some of the interesting things she is working on. You can listen to the entire podcast at this link.