• by Steve Smith , Staff Writer @popeyesm, September 6, 2024

“Sometimes the heart needs to lead when you go to market,” L’Oreal’s Nobles Crawford told fellow marketers at MediaPost’s Brand Insider Summit: Retail weeks ago. The Assistant VP of Consumer Activation, Couture explored how the “data” marketers are so fond of embracing as their new gospel is in fact pretty laggy. Keeping innovation alive in a corporate structure and aiming ahead of current trends were among the themes he explored.