• by Ray Schultz , October 8, 2024

Avid, a media production software provider, is acquiring Wolftech Broadcast Solutions, a firm that offers cloud-based multiplatform planning and production tools, Avid announced.

The terms were not disclosed. 

The merger will allow clients to break down silos, increase efficiency and focus on stories. 

“Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling,” says Wellford Dillard, CEO of Avid Technology.

Wolftech already integrates with a wide range of tools, including Avid MediaCentral.

The goal is to “empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before," says Arne Berven, CEO of Wolftech.