Around the Net
Madison Ave to Video Gamers: We Like You. We Really Like You
- Business Week, Tuesday, February 21, 2006 12:32 PM
Ads have been placed in video games for years now, but not until Nielsen Entertainment started measuring in-game product placement did Madison Ave. take note. Advertisers spent $75 million last year on in-game product placement. Nielsen predicts that number will skyrocket to $1 billion by 2010. Game producers hope to devise a system where advertisers purchase ad space in video games the same way they buy ads on TV.
