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Nielsen CEO Talks Shop

  • Forbes, Thursday, February 23, 2006 11:48 AM

In an interview with Nielsen CEO Susan Whiting, new Forbes columnist James Brady discusses her March trip to mainland China ("We're going to measure their television--Shanghai, Beijing, Hong Kong”) and “a dramatically defining moment” in her career, the dispute with Rupbert Murdoch over whether people meters were undercounting minority viewership of Fox stations. “We said, 'Let the market work its way,' and it did,” notes Weiner, adding that “I don't think damage was done.” Whiting also talks about Nielsen’s moves into measuring audience on the Internet, and, in response to Brady’s question about the rumored sale of parent company VNU, “coolly reminds [him] that Nielsen has been acquired before--once by Dun & Bradstreet.”



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