There are 20 million blogs worldwide and yet only a small number garner enough eyeballs for advertisers to take notice. According to a recent Gallup poll, only 9 percent of Internet users frequently
read blogs and a whopping 66 percent of Internet users said they never read blogs. Given their lack of mainstream success, why do blogs have such an influence over mainstream media? "[M]any bloggers
will argue that the influence of blogs is immeasurably greater than their readership statistics would suggest," Gallup says, "because of the disproportionate influence they have on opinion leaders,
political insiders and modern news media." Even if blogs fail as a business model, a small number will continue to attract a loyal readership.
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