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Refer a Friend?: How Ally Turns Customers Into Influencers

We all know that word of mouth, influencers and off-hand advice from friends are some of the most common ways people come to new brands. But what happens when the company you work with tries to goose this organic channel with incentives? ALLY’s Executive Director, Head of Product and Lifecycle Marketing David Hixon tells us this week about the financial brand’s Refer a Friend program that in just a few months is responsible for 14% to 17% of new deposit customers. You can listen to the entire podcast at this link.

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