'Sailing' Magazine Kills Its Print Edition

Sailing Magazine has shuttered its print magazine and will now focus entirely on its website and newsletter, according to Sailing Scuttlebutt. 

“As an independent, family-owned publication, it became impossible for Sailing to compete for advertising revenue as a print magazine in a publishing world dominated by media companies wielding the marketing power of combined magazines,” says Bill Schanen, publisher of Sailing, Sailing Scuttlebutt reports.

Sailing was launched in 1966 by Schanen’s father William F. Schanen Jr., as a newsprint publication that covered Lake Michigan sailing, Sailing Scuttlebutt adds. It evolved into a a full-color magazine, initially keeping its tabloid format.

 

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