• by Ray Schultz , February 19, 2025

MHM Publishing, publisher of several aviation titles, has named Shelley Potts as senior sales manager. 

Potts will be tasked with supporting the growth of the Vertical brand, including Vertical Magazine, Vertical Daily, Vertical Online, the Vertical HeliCASTS podcast network, and the Vertical MRO Conference, which is set to launch in the U.S. and Canada and the U.S.in the fall, the company says.

Potts has served as a sales and marketing manager for Helicopter World, a Shephard Press publication.

“We’re thrilled to welcome Shelley to the team as Senior Sales Manager,” said Linda Reyno, co-owner of MHM Publishing. “As Vertical continues to evolve into a multimedia resource for the rotorcraft industry, Shelley’s expertise and dedication to delivering exceptional service to our advertising partners will be key to our ongoing success.”