Around the Net

New Books Join Men's Field

  • Mediaweek, Tuesday, February 28, 2006 12:30 PM
Once-invincible men's mags like Maxim, Stuff and FHM are facing sales plateaus and now, competition from new two titles. Time Inc.'s OfficePirates is actually a Web site, launched  last week, that offers what Mediaweek calls "cubicle humor" (jokes about work?) via videos and photos. Hachette Filipacchi Media's Shock, set for a May 31 launch, will offer content online and in a print magazine that will initially start monthly and then go to a weekly. Shock will focus on "horrific and awesome images like car crashes and tidal waves."  Ugh. Meanwhile, Maxim is upping the bar with a redesign that will be "cleaner" and "more upscale" according to publisher Rob Gregory.

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