- Mediaweek, Tuesday, February 28, 2006 12:30 PM
Once-invincible men's mags like Maxim
are facing sales plateaus and now, competition from new two titles. Time Inc.'s OfficePirates
is actually a Web site,
launched last week, that offers what Mediaweek
calls "cubicle humor" (jokes about work?) via videos and photos. Hachette Filipacchi Media's Shock
, set for a May 31 launch, will
offer content online and in a print magazine that will initially start monthly and then go to a weekly. Shock
will focus on "horrific and awesome images like car crashes and tidal waves."
Ugh. Meanwhile, Maxim
is upping the bar with a redesign that will be "cleaner" and "more upscale" according to publisher Rob Gregory.
Read the whole story at Mediaweek »