• by Steve Smith , Staff Writer @popeyesm, March 13, 2025

“Full Funnel” has joined the glossary of hackneyed marketing cliches we have added to the bingo cards at our Insider summits this year. But at MediaPost’s recent Planning and Buying retreat, two different parts of the Hasbro media team joined to discuss walking the walk of full funnel. This great back and forth between Kristina Fields, Sr. Director, Global Media & Operations and her colleague Jennifer Burch, Sr. Director, Global Brand Media dug into how they are using solid metrics to chart “Brandformance” across the collage of media in the plan.