• by Ray Schultz , May 8, 2025

Penske Media has named Julian Holguin as CEO of Rolling Stone. 

He replaces Gus Wenner, who will assume the title of executive chairman. Wenner, the son of Rolling Stone co-founder Jann Wenner, has served as CEO since 2022. 

Wenner led the sale of Rolling Stone to Penske Media Corporation in 2017, having also served as head of digital.  

Holguin spent 10 years at Billboard, most recently serving as president. He led Billboard through its merger with The Hollywood Reporter.  

"Rolling Stone is poised for continued success leveraging Gus’ deep experience and vision for the brand and Julian’s keen business instincts and passion for innovation,” says Jay Penske, chairman and CEO, Penske Media Corporation, to whom Holquin will report. “Rolling Stone will continue its rich legacy of world class journalism and culture shaping conversation while creating new avenues for growth." 

Founded as a music/culture magazine in 1967, Rolling Stone claims to reach 60 million people per month.