- WWD.com, Monday, March 6, 2006 11 AM
Never underestimate the ability of Conde Nast to spot a market and produce a big, glossy magazine to serve it. Despite the skepticism that greeted the debut issue of Men's Vogue
last year, its publisher reports that the magazine sold some 200,000 copies. It even did well in red states, which was somewhat of a surprise, given that the cover subject was left-leaning actor
George Clooney. According to WWD.com, a spokesman for the magazine said the enthusiastic response wasn’t limited to the U.S. “In Japan, there was such demand that wholesalers
demanded more copies than we were able to supply,” he said. “We had a sell-through of 50 percent in Italy and France, which is better than many established magazines.” The
second issue, on newsstands now, is the biggest follow-up issue in Condé Nast history, according to the company. It is 208 pages and features a splashy cover feature on golfer Tiger
Woods.
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