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Conde Nast Reports Men's Vogue Is Showing Strength Globally

  • WWD.com, Monday, March 6, 2006 11 AM

Never underestimate the ability of Conde Nast to spot a market and produce a big, glossy magazine to serve it.  Despite the skepticism that greeted the debut issue of Men's Vogue last year, its publisher reports that the magazine sold some 200,000 copies.  It even did well in red states, which was somewhat of a surprise, given that the cover subject was left-leaning actor George Clooney.  According to WWD.com, a spokesman for the magazine said the enthusiastic response wasn’t limited to the U.S. “In Japan, there was such demand that wholesalers demanded more copies than we were able to supply,” he said. “We had a sell-through of 50 percent in Italy and France, which is better than many established magazines.”  The second issue, on newsstands now, is the biggest follow-up issue in Condé Nast history, according to the company. It is 208 pages and features a splashy cover feature on golfer Tiger Woods.  

 

 

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