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Magazines: Women Readers Are (Still) At Center Of Action

In describing the development of this year's Magazine Hot List, the staff at Mediaweek observed a very clear trend: the action is with women.  Not that women haven't long dominated mag readership and top editing positions, but Mediaweek notes that the trend seems stronger than ever.  It certainly "holds true for our choices of Editor of the Year (Martha Nelson of Time Inc.’s People), Executive Team of the Year (the publishing and editorial executives at Martha Stewart Living), Startup of the Year (Condé Nast’s Domino) and Creative Team of the Year (the shelter title Dwell--they represent, for the most part, women readers. Not that there aren’t plenty of people (men, mostly) buying Maxim and Sports Illustrated, but the Hot List is all about momentum. And right now, it’s women's titles and celebrity books that are on the move," Mediaweek writes in its current issue. 

 

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