• Irish Examiner, Wednesday, March 8, 2006 10:31 AM

While many newspapers in the U.S. struggle to capture ad revenue in an increasingly competitive environment, papers in Ireland experienced a flush 2005, up 15 percent in ad revenue over the year prior.  In part this may be the result of an aggressive campaign by National Newspapers of Ireland, an industry organization that campaigned heavily last year on behalf of the country's papers.  Commenting on the development, Aidan Forde, head of advertising at The Irish Examiner, said, "The spend in newspaper advertising in 2005 reflects the strength of this particular type of media. It reinforces the fact that press advertising as a medium facilitates the provision of information in a more comprehensive way than other types of media."  Forde says newspapers give advertisers tremendous flexibility in shape, size, position and color, and, as an advertising medium, allows fast, easy access when time is short or changes are urgent. 

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