• WWD.com, Friday, March 10, 2006 10 AM

It sounds improbable, but WWD.com's Jeff Bercovici is reporting that eponymous magazine editor Jane Pratt, ex of Jane, is in serious discussion with pop singer Gwen Stefani about launching an as-yet unspecified magazine title. Bercovici: "According to sources close to both parties, Pratt is in advanced talks with the No Doubt singer to start a women's lifestyle magazine. The title would be part of a bigger multimedia play by Stefani's label, Interscope Records, and would include book and online components. Stefani's lawyer confirmed Thursday that the singer and the former editor are in talks, but insisted there has been “no definitive agreement."  Stefani, who is eight months pregnant, has not commented on the story.  Bercovici's take is that Pratt is desperate for another new book to lead.  He claims she was forced out of her namesake title eight months ago due to "endless antics" and that she's been searching ever since for something to do. Her current job at Time Inc. hasn't yet yielded anything visible, Bercovici says, nor have there been any announcements from Sirius Satellite Radio about the show Pratt was to be developing there.

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