Dutch Bros’ latest collaboration is with
a brand known for fostering a sense of community among Gen Z consumers.
The drive-thru coffee chain has partnered with Lonely Ghost, the streetwear brand that features uplifting common phrases
such as "Text Me When You Get Home" and “It’s Cool to Care,” on a new merch collection.
On Oct. 6, The Lonely Ghost x Dutch Bros apparel collection drops, including
sweatshirts and other yet-to-be-announced items “that combine both a passion for fashion with customers' love for Dutch Bros," according to the announcement. The collection will be available here while supplies last.
"This partnership with Lonely Ghost felt seamless as they also share enthusiasm for joy and connection with their customers like
Dutch Bros does," says Tana Davila, CMO at Dutch Bros. "From the drink to the merch, all the offerings give customers the power to express themselves in their own unique ways."
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Also dropping
on Oct. 6 is the new Lonely Ghost Chai, which is a blend of cherry and chai tea, topped with Dutch Bros.’ Soft Top and cinnamon “sprinks.”
On Oct. 8 a yet-to-be-disclosed
“fan favorite Dutch Bros collectible item with a custom Lonely Ghost twist” will be available at all Dutch Bros locations with a medium or large drink purchase, while supplies last.
The Dutch Bros partnership is just the latest collab for Lonely Ghost. The streetwear brand previously worked with Wendy's for a merchandise and app campaign, Jeni's Splendid Ice Cream on a
dessert, and with Dr Pepper for the "Chateau Lonely" capsule collection.