Rupert Murdoch may be widely perceived as the embodiment of old-world big media, but more and more he's been telling anyone who will listen that he's a convert to the alluring ways of the Internet.
This week in London, speaking before the oddly named Worshipful Company of Stationers and Newspaper Makers, Murdoch once again took the opportunity to place himself among the forward-thinking
executives of his industry. "Power is moving away from the old elite in our industry--the editors, the chief executives and, let's face it, the proprietors," said Murdoch. "A new generation of media
consumers has risen, demanding content delivered when they want it, how they want it, and very much as they want it." The revolution is not without risks, the mogul told his audience, but they are
well worth it.
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