• NY Times, Monday, March 27, 2006 11:18 AM

As if conventional news-content services, such as the Associated Press, didn't have enough challenges these days. Now comes Mochila, a new-age service that intends to sell print, photographs, audio, and video content on a customizable basis to its media clients. What makes Mochila novel is that customers--newspapers, magazines, broadcasters, and Web sites--can easily sell information to other content providers. According to today's New York Times, "Publications buying content from Mochila have the option to accept related advertising along with the content. Doing so eliminates the cost of buying the content and the buyer can share in ad revenue if the content is displayed online." Ten publishers have signed with Mochila, including the U.S. arm of Hachette Filipacchi, the MediaNews Group, and Mansueto Ventures, the owner of Fast Company and Inc. magazines. "People want to get any kind of content they want, anywhere, anytime, by any kind of device. We are helping media companies transform their business operation models to seize that opportunity," said Keith McAllister, Mochila's chief executive.

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