Pity the plight of local TV stations. Until recently, most felt cosseted by the network or group with which they were affiliated, secure in the knowledge that they were an integral part of a machine
intended to serve audiences and advertisers. Now, it's no wonder many feel practically abandoned. Look around: the network are busy selling their content to Yahoo, posting it on their own Web sites,
making it available for download via Apple's software. Where do the local stations fit in in the age of the World Wide Web? That's the topic taken up this week in Las Vegas, where the National
Association of Broadcasters is meeting. "It's not entirely clear yet how [local stations] can cash in on the growing shift of advertising dollars and eyeballs to the Internet, but local broadcasters
have no choice but to try," reports the Associated Press. "The question is, do they partner with those new forms of content or those new providers? Or do they sit on their hands and become less and
less relevant?" asks Jimmy Schaeffler, an analyst with The Carmel Group, a market research firm.
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