- , Thursday, June 3, 2004 12 AM
The broadcast network upfront began in earnest Wednesday night, agency and network executives tell MediaDailyNews. While it's unclear how briskly the market is moving, exactly how much money is at
play, or when it would wrap up, but executives described it as being more of a full-blown marketplace than the kind of sporadic studio and automaker deals that have already been struck.
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