• Ad Age, Wednesday, May 3, 2006 11 AM

Aaron Cohen, executive vice president-director of national broadcast at Horizon Media, tells Ad Age that The CW represents an "attractive opportunity," even though it won't launch until later in the year. "We don't know the schedule yet and can only surmise the programs they select will clearly address the 18-34 audience and will skew female," Cohen says. Still, he believes it's an appealing buy "given that they've achieved approximately 90 percent distribution." Cohen says he expects pricing will be high because The CW is a new network and the assumption is the programming will be culled from the best shows formerly offered by The WB and UPN, from which The CW was cobbled together.

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