The Society of American Business Writers and Editors, meeting this week in Minneapolis, heard what most probably expected to hear--that, in order to survive in today's rapidly changing media
mix, every piece of newspaper content must be leveraged across a multitude of delivery platforms. "It's not that your content is bad," said speaker Love Goel, chairman and chief executive of
Minneapolis-based Growth Ventures Group and an Internet retailing expert. "It's, how do you share that content in a way that people want it?" Another speaker, Macy's North chief executive
Guzzetta, said major department-store chains were beginning to lose their long-time affinity for local newspapers and were instead looking to the Web and other media. "We both have a local aspect
of who we are," he said, addressing the newspaper pros. "Together, we should be able to figure out what local needs are." Tellingly, this story's headline in the Denver Post
reads, "Newspapers' Future Tied to New Media."
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