MediaShift turns the tables on IWantMedia.com's Patrick Phillips and asks him for his thoughts about the state of mass media today. His popular site, a news aggregator about all things media, has
lately appeared to tilt toward stories suggesting that Old Media are being surpassed by New Media. "The main section... has been dominated like never before by headlines such as 'Microsoft, NY Times
Partner on Onscreen Reader Software' or 'AOL Launches Blog About Time Warner,' says MediaShift in its introduction to the Q&A. "The explosion of digital technology into the previously stodgy worlds
of print newspapers and radio and television has brought a sea change to the types of stories media insiders want to read." But Phillips points out that technology has long had a major influence on
media, although not at the tempo recently experienced: "I think the pace of change in the media industry has... accelerated since I launched IWM in July 2000. It seems like every other day comes the
news of a pioneering new-media startup that has won backing from an 'old' media company, or the debut of a new device that will force viewers to watch commercials, or the launch of a new social
networking site, or a new competitor to Craigslist.... This is truly a disruptive era for traditional media businesses."
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