• Huffington Post, Monday, May 8, 2006 11:15 AM

The inimitable Arianna Huffington, who came over from old media to found The Huffington Post superblog exactly a year ago today, takes the occasion to expound on the presumed competition between magazines and the blogosphere. She concludes they are not--or at least, should not be--in competition. There's plenty of room in the pool for everyone, Huffington says. "It's not an either-or proposition. Despite drops in circulation, print magazines are not going the way of the dodo bird ... and the 75,000 new blogs appearing every day won't be the death knell of Big Media. Instead, if the mainstream media play their cards right, the new media could provide a transfusion of energy, passion, and immediacy that will alter--and ultimately save--them. Provided they keep adapting to the changing technologies--and, more importantly, the changing audience."

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