• FIPP, Friday, May 12, 2006 11:15 AM

 The International Federation of the Periodical Press reports on a new study that reveals the extent to which North American business magazines need to focus on their collateral Web sites.  The survey, published by Ipsos Media, found that "a massive 68 per cent of executives questioned believed a strong Internet presence was vital for a business magazine’s success. One fifth said they used the Internet as their first port of call for getting information on financial markets, personal finance, and technology, and 65 percent said they spend more time reading business information online than in the past." At the same time, two thirds of executives said that using a publication’s Web site was not yet part of their daily routine, while Business Week and Newsweek were chosen as the most popular print titles, both read by one-fifth of the group surveyed. One has to wonder why Fortune, Forbes, and other leading business magazines did not outperform Newsweek.  And, as a matter of fact, why Newsweek over Time?    

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