Google, which has been hinting at plans to expand into sales of television advertising time ever since it began peddling remnant print media space and acquired a company that sell radio ad time, is
hinting at it again. During a Q&A session with reporters gathered at its Mountain View, Calif.-campus, the online search giant's co-founder Sergey Brin said Google is looking to expand its
auction-based model to TV, reports
Advertising Age. The report follows a story broken by
MediaDailyNews that an ad industry task force has selected eBay to conduct a test of an online
trading system for buying and selling media, including TV advertising time.
Read the whole story at Advertising Age »
