• Ad Age, Tuesday, May 16, 2006 10:45 AM

The Internet is outrunning the boob tube in the race for the affections of younger Americans, Ad Age reports. According to a survey by Bolt Media, surfing the Web is the single most popular leisure time activity for 12- to 34-year-olds, followed by hanging out with friends and watching movies, relegating TV viewing to fourth, at 69 percent. And only one in four could name all four broadcast networks. The five most-watched TV networks were Fox, Comedy Central, ABC, MTV and Cartoon Network. “We're finally at an inflection point where advertisers are tired of spending more and more and getting less and less, particularly as it relates to youth," says Lou Kerner, president of Bolt. “You're going to see a much broader embracement of the Internet as a distribution mechanism to get their shows out there.”

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